You heat wheels? Doesn't that damage the alloy?
We do in fact use heat precisely to save the
alloy from the damage caused by the impact
that bent the rim in the first place. The
various aluminum alloys used for automotive
rims are generally heat-treated or �tempered�
alloys, a process which strengthens the alloy
by causing a kind of crystalline structure to
form within the alloy. The links of this
structure function much like reinforced
concrete used in building construction, in
which a grid of steel bars is encased in a
concrete wall, making the concrete much
stronger than it would be otherwise. (Click
here for a more technical explanation of
When an alloy wheel is bent by an impact, the
links of this crystalline structure become
weakened or broken, thus the �temper� of the
wheel is damaged, and will remain so unless
properly repaired. By heating the wheel to a
lower temperature than that used originally,
our straightening process softens this
crystalline structure without causing the
entire structure to dissolve, as would occur
at higher temperatures. As the wheel cools,
the crystalline links reform, and the temper
of the alloy is reestablished, a process
some wheels can be straightened without the
use of heat, the temper will remain damaged
in the spot where the bend occurred, leaving
the wheel significantly weaker than it was.
Spring has Sprung!
Spring is slowly creeping up on us, the
weather is finally warming up, and here at
Rim & Wheel Works our thoughts turn to the
environment. While that may seem surprising,
the environment is an important part of our
mission at Rim & Wheel. By straightening rims
that would otherwise have to be replaced, we
have kept literally thousands of pounds of
aluminum out of junkyards and landfills. Even
rims that we cannot repair and worn-out tires
get recycled rather than discarded. We know
we won't save the world, but we are proud to
part in a small way. That's why we're so
pleased to announce a new type of "chrome
paint", a process that looks just like chrome
but without the serious environmental impact
that chromeplating involves. See the article
below for details, or come in and see our
Helios demonstrator wheels sometime!
Spring may be here, but just because those
fantastic Nokian snow tires are about ready
to come off until next winter doesn�t mean
the weather will always cooperate. Good
summer or all-season tires are important too.
I�d like you to consider two brands I happen
to know are good ones � not for every car nor
for every size, but definitely worth
investigating for reasonably priced, good
The first is the Fuzion by Bridgestone.
These were the tires I put on my Saab every
summer until the lease ended just recently.
The �Z�s are summer only; high performance
tires that really handle on the highway. The
Fuzion HRI is an all-season version.
The second is the Nokian I3, which I�m
putting on my new Prius this spring. These
are a reasonably priced all-season tire, with
the genuine quality of the Finnish Nokian
brand. Nokian�s all-season tires, both the WR
and I3, are nearly noiseless, stick like glue
in all conditions and they handle like a
Please feel free to call us with any
questions about these or any other tires.
Until next month; Happy Motoring!
Chrome look without the chrome...or the cost...or the environmental impact.
We love wheels. We love beautiful wheels.
We even love chrome wheels. What we hate is
how fragile chrome is, how it gets eaten away
by road salt, how it flakes off when it gets
damaged, how it can start to get yellow if
the bronze undercoat bleeds through. Most of
all, we hate the high cost, trouble and
environmental impact involved in real
That�s why we�re glad to announce a new
process that�s environmentally safe, cheaper,
longer lasting, and just plain beautiful �
Rather than dipping the wheel into liquid
chromium, Helios is a metallic paint process,
followed by a clear powdercoat. The
powdercoat seals the wheel and the finish
away from the elements � dirt, water, or salt
� that destroy regular chrome rims, so that
these wheels can stay on the car year-round
even in high salt and slush environments like
You can have your wheels painted in your
choice of silver or black chrome in about
four weeks (including shipping time) for
$200.00 a wheel plus a shipping cost of
$20.00 per wheel round trip. The picture
above is of the silver chrome, and it speaks
for itself - the black chrome doesn't
photograph all that well, but we'd be happy
to show you our demonstrator wheels.